We led the launch of W.I.S.H. as a collective — from securing exclusive editorial features to driving post-release amplification through key creators. As part of the rollout, we conceptualised and executed the launch event with a curated guestlist, custom decor, and immersive F&B inspired by their debut single Lazeez. Subtle lyric cues and hidden easter eggs teased what’s next, making the experience both personal and shareable. We followed their launch by exclusive podcast features.