As part of the wider alongside District and the Rolling Loud India team, we supported narrative, positioning, and local cultural alignment for the festival. Our scope focused on new-age media and influencer communications, including creator outreach, amplification, PR box gifting, and on-ground brand visibility across key touchpoints before, during, and after the festival. We also activated our IP, Girls Girls Girls by THIS?, as a pre-party celebrating headliner Central Cee, extending the festival into key cultural spaces ahead of the main event. From pre-festival build to post-event momentum, the focus was on ensuring a global festival landed with local relevance across the Indian hip-hop ecosystem.