Prachee Mashru is the founder of THIS?. With a background in theatre and spoken word, her work is driven by a deep love for building spaces where people feel seen - whether that’s through a campaign, a creative idea, or a conversation.

She’s worked across music and media since 2019, with a strong foundation in storytelling, culture, and communication. Having spent over three years as a publicist - and holding positions at some of the most reputed firms globally - she brings a sharp understanding of how to position talent and ideas in ways that feel both relevant and real.

Over the years, Prachee has led campaigns for artists and brands like Gully Gang, Sony Music, Believe, Steel Banglez, Dhruv, and Shah Rule, while continuing to champion emerging voices from across the country. Her focus lies in shaping narratives that are rooted in culture and built for community.

In 2024, she launched GIRLS GIRLS GIRLS, an intentional IP designed to create safer, bolder spaces for women to connect and collaborate. Through THIS?, she continues to build at the intersection of pop culture and subcultures - with purpose, clarity, and care.