n collaboration with Sony Music, THIS? led the PR and creative rollout for Dhruv’s Private Blizzard during his time in Mumbai. We executed the listening party end-to-end — from venue design and production to decor, F&B, and guestlist curation — creating a space that reflected the album’s mood.

Amplification highlights:

• Feature in Rolling Stone India

• Co-sign with Superkicks

• Collaborative cover with Gini

• Music video-style IG reel with Dev Raiyani

• Custom PR invites for key tastemakers

• Guest spot on The Having Said That show