THIS? worked closely with Simba to embed the brand into the cultural conversation — from gifting and creator seeding to on-ground presence at music and lifestyle events. Our focus was on authentic positioning and long-term relationship-building within the right communities.

Amplification highlights:

• Creator gifting and seeding to build organic brand affinity

• Integrated Simba into events like Dhruv’s listening party, Capsul Sound Sessions, Gully Labs x Extra Butter, and the debut Girls Girls Girls event

• Guestlist management and creator presence for Hanumankind’s India tour (official pouring partner)

• Ongoing consulting on cultural positioning and creator strategy to deepen brand relevance