To amplify the Mismatched Season 3 soundtrack, THIS? focused on spotlighting its featured artists and turning key tracks into moments that lived beyond the show. We built a targeted PR strategy that positioned the music as a cultural driver — not just background sound.

Amplification highlights:

• Artist-first PR for Anurag Saikia, Madhubanti Bagchi, and Anoushka Maskey

• Seeding across college festivals to build grassroots recall

• Capsul Bioscope sessions with Danish Sood

• Collaboration for Ishq Hai Remix reel with Oliver Cronin

• Seeded a crisp breakdown video tracing the rise of ‘Ishq Hai’