For the Mumbai debut of Gully Labs at Extra Butter, THIS? brought the city’s hip-hop energy front and center. We locked in Simba as the pouring partner, handled on-ground production, shaped the show flow, and curated a tight guestlist of artists, heads, and real ones from the scene. In the lead-up, we dropped exclusive PR kits to a select few to build hype the right way. The night came alive with a raw cypher we helped organise and a heavy set by DJ Tryps to close it out.