For Pursue’s Summer of Seltzer, THIS? led the full strategy, planning, and execution of an influencer-driven campaign designed to evoke a light, carefree vibe. We collaborated with 15+ creators to produce effortless, summer-forward content that felt both aspirational and real.
The campaign reached over 215K accounts via Reels, drove 423K+ views and 19K+ interactions, and tapped into a combined follower base of 659K+ — bringing just the right buzz to the brand at just the right time. Watch our campaign highlights here.