We curated experiences for Shah Rule and Dino James’ album Paapi across two phases. The first was a private launch for close friends and family, featuring a confessional booth, custom rose bouquets, a rose petal entrance, Paapi-themed branding, and a signature cocktail menu. Post-release, we worked on the fan event at Raasta, Bombay — supporting decor, curation, and on-ground promotion. To amplify the drop we secured mainstream paparazzi presence and a guest spot for Dino on The Having Said That Show.