THIS? co-created Sound Sessions with Capsul — an in-store IP where artists perform intimate sets, turning the retail space into a cultural destination. We’ve worked with artists like Suggahunny, OG Shez, Hamshyre, Nate08, and more, curating performances that resonate with Capsul’s audience. We also onboarded beverage partners like Simba and Pursue to elevate the experience, and drive footfall and visibility through creator content, amplification, and strategic buzz. Beyond the IP, we support all artist and brand-related opportunities for the Mumbai store, ensuring it stays culturally active and community-first.