While Oliver Cronin was in India for his NH7 performance, THIS? worked on strategically amplifying his visit across culture and music platforms. We secured key features and collaborations with Capsul, All You Can Street, Rolling Stone India, and Superkicks - aligning him with the right audience. We also facilitated a special collaborative cover of Ishq Hai with Anurag Saikia, which received an overwhelming response and helped bridge his sound with the Indian music scene.