To generate buzz for India’s biggest hip-hop festival, Gully Fest by
Gully Gang - THIS? curated and executed premium PR boxes as exclusive invites for industry leaders, creators, and close community. Designed as a ‘festival kit,’ the box included F&F Gully Fest merch, custom sippers, Red Bull cans, a Gully Fest keyring, ‘Admit One’ physical ticket, and exclusive stickers - all packed inside a six-sided printed box styled as a personal locker.

Beyond the kit, we worked with DJs and tastemakers, giving them personalised discount codes to push ticket sales and drive targeted community outreach.